Our personal and collective stories, myths, and archetypes define us and have the power to hold us back or move us forward.
Using case studies and short videos from film campaigns she has directed, Allanah shows how we use storytelling tactics like Joseph Campbell’s “The Hero’s Journey” to transform attitudes, believes and behaviours within a workplace culture. The talk combines video with social science and personal anecdotes to showcase the redemptive power of story.
Our stories reflect our lives. If we want to make things better, understanding and being strategic in our communications offers people and brands a tremendous advantage.This entertaining and inspiring presentation will leave audiences with tips and tools for creating and evaluating their workplace communications.